Digital Marketing – Pull

Pull digital marketing technologies involve the user having to seek out and directly grab (or pull) the content. Web site/blogs and streaming media (audio and video) are good examples of this. In each of these examples, users have a specific link (URL) to view the content.

Pros:

No restrictions in terms of type of content or size as the user determines what they want.

• No technology required to send the content, only to store/display it.

• No regulations or opt-in process required.

Cons:

• Considerable marketing effort required for users to find the message/content.

• Limited tracking capabilities – only total downloads, page views, etc.

• No personalization – content is received and viewed the same across all audiences